“Legitimate interests” means in the interests of our company in conducting and managing our business to enable us to provide a high quality service.
For example, we have an interest in making sure our marketing is relevant for you, so we may process your personal data to send you information that is tailored to your interests.
When we process your personal information for our legitimate interests, we make sure to consider and balance any potential impact on you and your rights under data protection laws. Our legitimate business interests do not automatically override your interests – we will not use your Personal Data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required/permitted to by law).
We process personal information for certain legitimate business purposes which include the following:
1. Where the processing enables us to enhance, modify, personalise or otherwise improve our communications for the benefit our clients and business contacts.
2. To provide content that we think will be of interest to you via electronic and postal channels
If you wish to object to the processing of your data for the purpose of marketing communications, please contact firstname.lastname@example.org who will action your request.